Case Study: feschi achieves 18.1x ROI with Chatarmin WhatsApp Campaign

How feschi generated an 18.1x Return on Spend with their WhatsApp Halloween Campaign

The Austrian haircare brand feschi was seeking a marketing channel that could provide higher open rates, direct interaction, and more revenue per campaign than email or social media. They turned to Chatarmin for a compliant and straightforward WhatsApp marketing solution.

Using Chatarmin, feschi implemented a gamified Halloween campaign with scheduled messages and exclusive discounts for a segmented, high-intent audience. The vendor's platform enabled a fast, compliant setup and real-time optimization. The campaign delivered an 18.1x return on spend, a 14.4% click rate, and significantly outperformed previous email promotions for feschi.

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