Case Study: Wajos achieves 128.7x WhatsApp ROI with Chatarmin

How Wajos Achieved a 128.7x Return on Spend with a WhatsApp Welcome Flow

Wajos GmbH, a company known for its premium delicatessen products, sought to better engage new customers immediately after their first purchase. Their traditional email welcome flows suffered from low open rates and failed to drive immediate repeat purchases. They partnered with Chatarmin to implement an automated WhatsApp Welcome Flow to address this challenge without adding marketing overhead.

Chatarmin's solution involved an automated flow that sent new customers a personal WhatsApp message containing personalized content and purchase incentives based on their order. This setup took only a few hours to implement and resulted in a 128.7x return on WhatsApp spend, generating €6,316.37 in revenue from a €49.07 investment. The campaign also achieved an 11.31% conversion rate, significantly outperforming their previous email efforts.

Wajos