Case Study: PAPER & TEA achieves 13.4x WhatsApp ROI with Chatarmin

How PAPER & TEA Achieved a 13.4x Return on WhatsApp Spend with a Single Campaign

PAPER & TEA, a Berlin-based premium tea brand, wanted to better leverage its early-bird pre-order phase for its seasonal Advent Calendar. Facing an overcrowded and competitive pre-holiday market, the company needed a more direct and performance-oriented communication channel than email or social ads to engage its customers. They partnered with Chatarmin to address this challenge.

Chatarmin implemented a targeted WhatsApp early-bird campaign focused on exclusivity and urgency. The solution involved sending exclusive announcements and a direct shop link to the brand's existing WhatsApp subscribers. This strategy delivered exceptional results for PAPER & TEA, including a 13.4x return on WhatsApp spend and a remarkable 25.1% click-through rate, demonstrating WhatsApp's effectiveness as a high-conversion channel for the brand.

PAPER & TEA

Sarah Böttger

PAPER & TEA