Case Study: VETAIN achieves 75.3x ROWAS with Chatarmin WhatsApp Campaign

How VETAIN Achieved a 75.3x ROWAS with a Single WhatsApp Campaign

Vetain, a plant-based FMCG brand, needed a way to cut through the noise and capture audience attention effectively for their crucial Veganuary campaign. With traditional email channels delivering low open rates, they partnered with Chatarmin to find a more engaging and immediate solution.

Chatarmin implemented a targeted WhatsApp campaign for Vetain, which achieved a 70.6% open rate and a 22.1% click rate. This solution generated €6,402.72 in revenue from an ad spend of just €85.04, resulting in an exceptional 75.3x Return on WhatsApp Ad Spend (ROWAS) for the customer.

VETAIN