Case Study: Hansegrün achieves 69.5x WhatsApp ROI with Chatarmin

How Hansegrün achieved a 69.5x ROI with its first WhatsApp campaign

Hansegrün GmbH, a sustainability-focused brand, was looking for a new marketing channel that could bring it closer to its customers, create less waste than email, and deliver fast results. Curious but cautious, the company wanted to test WhatsApp as a potential sales channel without a complex setup or risk and partnered with Chatarmin to find a solution.

Chatarmin implemented a clean, GDPR-compliant WhatsApp sales campaign focused on relevance for Hansegrün. The results were exceptional, generating €10,495.84 in revenue from just €151.07 in costs, achieving a 69.5x return on spend, an 86.7% open rate, and a 14.3% conversion rate, proving WhatsApp to be a serious sales channel powered by Chatarmin.

Hansegrün GmbH