Case Study: Rain Couture achieves 285.2x WhatsApp spend ROI with Chatarmin

285.2x Return on WhatsApp Spend with a Welcome Flow at Rain Couture

Rain Couture, an Amsterdam-based clothing brand, faced the challenge of engaging new customers post-purchase to increase their basket value without costly retargeting campaigns; their email welcome flows were delivering underwhelming results. They partnered with Chatarmin to address this issue using an automated WhatsApp Welcome Flow.

Chatarmin's solution was an instant, automated greeting message that provided product value and tailored upsell recommendations. This implementation resulted in exceptional outcomes for Rain Couture, including €3,678.95 in WhatsApp revenue at a cost of only €12.90, achieving a 285.2x return on spend and significantly boosting their average order value to €459.87.

Rain Couture