Case Study: waterdrop® achieves a 19.3x ROI with Chatarmin WhatsApp Marketing

How waterdrop® Achieved a 19.3x ROI with WhatsApp Sales Campaigns

Waterdrop, a company known for its microdrinks, faced the challenge of launching two high-reach sales campaigns on WhatsApp within 24 hours while working to keep costs as low as possible. They partnered with the vendor Chatarmin to implement this WhatsApp marketing initiative efficiently.

Chatarmin's solution involved a smart campaign strategy that maximized WhatsApp's 24-hour conversation window. By bundling messages, they cut WhatsApp costs in half while using sales-focused content. The result was a 19.3x return on WhatsApp spend, a 78.8% open rate, and a 4.61% click rate.

Waterdrop