Case Study: hudl achieves a successful brand refresh and product launch with The Chase Creative Consultants

hudl - Customer Case Study

hudl, the UK tablet brand from Tesco, needed to refresh its brand positioning ahead of the launch of the more advanced hudl2. The Chase Creative Consultants was brought in to help develop a new creative direction that would work across every customer touchpoint, from packaging and user interface to advertising and in-store materials.

The Chase Creative Consultants delivered a refreshed brand identity and creative strategy designed to make hudl feel approachable for both tech-savvy shoppers and first-time buyers. The relaunch was a major success, with hudl2 becoming one of the biggest-selling devices of the following Christmas and the work winning a Silver Kinsale Shark Award.

hudl