Case Study: Everest achieves a dramatic strength demonstration with The Chase Creative Consultants

Everest - Customer Case Study

The Chase Creative Consultants produced a television commercial for Everest to demonstrate the strength of their new GrabLock product. The challenge was to create a compelling and dramatic visual that would prove the product's durability and safety to consumers.

The innovative solution involved suspending a 600kg grand piano from the GrabLock and placing presenter Craig Doyle beneath it. The vendor successfully executed this complex shoot on location in Manchester. The result was a powerful spot where the GrabLock performed flawlessly, not opening, breaking, or cracking, thereby surpassing all expectations and providing definitive proof of its strength.

Everest