Case Study: Booths boosts beer festival sales with The Chase Creative Consultants

Booths - Customer Case Study

Booths, the upmarket supermarket chain, needed a fresh campaign for its annual Beer Festival to help showcase a growing range of independent, artisan brews. They turned to The Chase Creative Consultants for a creative promotional concept that could elevate the festival and make the beers stand out.

The Chase Creative Consultants developed a tongue-in-cheek campaign using four specially commissioned beers, with tasting notes rewritten to apply to both the beer and the brewers themselves. By pairing graphic beer imagery with black-and-white portraits of the brewers and overlaying the same copy across both, the campaign delivered stronger sales than previous years’ festival, prompting Booths to run it again the following year.

Booths