Case Study: Winnebago County Animal Services Modernizes Pet Adoptions and Online Services with Chartwell Agency

Winnebago County Animal Services boosts online pet adoptions with Chartwell Agency

Winnebago County Animal Services, a government department serving over 280,000 residents, needed to modernize its brand and website to better reflect its role and share its improvements with the community. Their goal was to create a site that integrated with their shelter systems and was easier for their internal team to maintain. They partnered with Chartwell Agency for a rebranding and website project.

Chartwell Agency developed a new brand identity and messaging for the organization, which served as the foundation for a new, user-friendly website. The solution integrated with a new shelter management system, enabling real-time updates of adoptable pets and online service requests. This led to a sharp increase in online adoptions and pre-adoptions, and the lost and found resources have successfully helped reunite pets with their families. The internal team also found the site's backend intuitive and easy to maintain.

Winnebago County Animal Services