Case Study: Wild Roots Nature Center boosts visibility for park acquisition with Chartwell Agency’s strategic PR

Wild Roots Nature Center generates 30+ media mentions with Chartwell Agency

Wild Roots Nature Center, formerly Severson Dells, needed a strategic communications plan to announce its significant acquisition of the Elliott Park Golf Course from the Rockford Park District. The nature center turned to Chartwell Agency for public relations services to clearly communicate this expansion and its benefits to the community, ensuring all messaging was aligned across key audiences.

Chartwell Agency developed a comprehensive PR strategy centered around a press conference. They crafted key messaging, prepared statements and an FAQ, managed media relations, and coordinated event logistics. This effort generated over 30 media mentions, successfully built community excitement, and positioned the nature center as a regional leader. Chartwell Agency's work strengthened stakeholder support for the acquisition, ensuring continued growth for the organization's mission.

Wild Roots Nature Center