Case Study: TexAmericas Center boosts rail capacity and regional visibility with Chartwell Agency

TexAmericas Center boosts rail capacity with Chartwell Agency’s locomotive PR launch

TexAmericas Center, one of the largest mixed-use industrial parks in the U.S., faced the challenge of maximizing visibility for its two newly acquired locomotives. They needed a high-impact public relations campaign supported by a memorable graphic identity to announce this major infrastructure milestone and reinforce their reputation as a logistics-forward destination. They partnered with Chartwell Agency for public relations and graphic design services.

Chartwell Agency developed a proactive communications strategy and a bold visual identity, including a custom locomotive paint scheme. Their solution included a full integrated PR launch and event management for a locomotive commissioning ceremony. The campaign successfully generated strong regional and industry media coverage, increased awareness of the center's rail capabilities, and provided lasting marketing visuals that continue to support community engagement efforts.

TexAmericas Center