Case Study: Rockford University boosts Horizon Grant engagement with Chartwell Agency

Rockford University promotes its $5,000-a-year Horizon Grant with Chartwell Agency

Rockford University, a private institution, created the Horizon Grant to make education more affordable but needed to promote it to prospective students. They engaged Chartwell Agency to develop a comprehensive marketing campaign to increase awareness and engagement with the new grant program.

Chartwell Agency implemented an integrated campaign that included a website landing page, targeted email, digital advertising, a commercial, and recruitment materials. The campaign successfully leveraged the school's branding and a strong call to action to drive traffic to the grant information page. While specific metrics are not provided, the work for Rockford University by Chartwell Agency was recognized with multiple industry awards.

Rockford University