Case Study: Rock River Valley Blood Center boosts donor engagement with Chartwell Agency

Rock River Valley Blood Center engages 700 weekly donors with Chartwell Agency

Rock River Valley Blood Center (RRVBC), the sole provider of blood for 14 hospitals, needed to strengthen community engagement and inspire new donors to meet its weekly need for 700 volunteers. To address this challenge, RRVBC partnered with Chartwell Agency for a comprehensive marketing campaign.

Chartwell Agency developed the "We’ve Got to Keep Poking" campaign, which combined education, emotion, and action through a refreshed social media presence, integrated advertising, and new collateral. The campaign successfully elevated awareness, strengthened the connection between donors and patients, and gave RRVBC a unified visual identity and voice across all channels, inspiring both first-time and returning donors.

Rock River Valley Blood Center