Case Study: Rock River Valley Blood Center boosts donor engagement with Chartwell Agency’s integrated marketing campaign

Rock River Valley Blood Center connects 10 hospitals with Chartwell Agency

Rock River Valley Blood Center, a provider of blood products for hospitals in northern Illinois and southern Wisconsin, faced the challenge of recruiting and retaining enough volunteer donors to meet a weekly need of 700 donations. They partnered with Chartwell Agency to develop an integrated marketing campaign aimed at creating personal connections between donors and patients to encourage first-time and more frequent donations.

Chartwell Agency developed a patient-centered campaign with the message "Give as if his/her life depends on it … because it did," which was rolled out across the blood center's website, social media, and through digital, print, radio, and TV advertising. The solution included updated collateral and signage. While specific metrics are not provided in the text, the campaign successfully helped Rock River Valley Blood Center transition all its advertising to represent the new messaging and create a sense of urgency, with Chartwell Agency continuing to work on new ways to incorporate the campaign.

Rock River Valley Blood Center