Case Study: Racine Unified School District boosts PreK–12 enrollment with Chartwell Agency

Racine Unified School District drives 1,000+ website clicks in 2 months with Chartwell Agency

Racine Unified School District (RUSD), the fifth-largest school district in Wisconsin, sought to drive enrollment and raise awareness of its diverse educational offerings to position itself as the school of choice for local families. To meet this challenge, RUSD partnered with Chartwell Agency for its education marketing expertise.

Chartwell Agency developed and implemented the "You Belong Here" integrated marketing campaign, which included strategic message development and digital advertising tactics like email marketing. This solution resulted in impressive outcomes for RUSD, including the email campaign capturing more than 1,000 clicks to the enrollment website during its initial two-month launch period.

Racine Unified School District (rusd)