Case Study: Kirby Medical Center builds community trust with an 8-page mailer from Chartwell Agency

Kirby Medical Center shares construction progress with an 8-page mailer from Chartwell Agency

Kirby Medical Center, an independent hospital in Illinois, undertook a major construction project to enhance its facilities and needed to communicate these developments to its community. They enlisted Chartwell Agency to create a marketing mailer that would update the public on the project's progress and benefits in a transparent and engaging way.

Chartwell Agency developed an 8-page self-mailer with approachable content and inviting design that reflected the medical center's brand. The solution educated the community on the construction scope, reinforced trust by showcasing Kirby's thoughtful investments, and honored their established brand identity. The final mailer was distributed to households and published online, effectively sharing the story of transformation and reaffirming Kirby's commitment to patient-centered care.

Kirby Medical Center