Case Study: Keith Country Day School strengthens enrollment appeal with Chartwell Agency

Keith Country Day School strengthens enrollment with Chartwell Agency

Keith Country Day School, a college-preparatory school, partnered with Chartwell Agency on an advertising and marketing campaign to address its challenge of being perceived as intimidating. The school needed to differentiate itself by showcasing its warm, inclusive community and its commitment to student development, in addition to its academic excellence, to connect with local families.

Chartwell Agency developed an integrated campaign titled "A Place to Thrive" that used emotional storytelling across email, web, and social media channels. The solution repositioned the school's brand to emphasize belonging and well-being, which successfully strengthened its positioning and provided families with a clearer, more reassuring understanding of the student experience.

Keith Country Day School