Case Study: Keith Country Day School boosts admissions growth with Chartwell Agency digital marketing

Keith Country Day School doubles Facebook ad click-through rates with Chartwell Agency

Keith Country Day School, a nationally ranked independent college-prep school in the Rockford region, faced significant competition from other strong private education options. To set itself apart and become the private school of choice, it hired Chartwell Agency to develop a digital marketing campaign aimed at boosting inquiries and leads for its admissions pipeline.

Chartwell Agency implemented a strategy using targeted display advertising and monthly email blasts to 25,000 prospects. This approach repeatedly presented Keith’s brand and key differentiators to a well-targeted audience. The results included a higher-than-industry-average email rate, a Facebook click-through rate double the industry average, and search conversion rates more than double the average, leading to increased website hits, open house attendance, and admissions inquiries.

Keith Country Day School