Case Study: Keith Country Day School boosts enrollment and engagement with Chartwell Agency

Keith Country Day School boosts enrollment and media coverage with Chartwell Agency

Keith Country Day School, a private college-prep school in the Rockford region, faced the challenge of standing out among a plethora of strong private education options. To become the private school of choice and positively impact enrollment, the school hired Chartwell Agency to develop a strategic marketing campaign.

Chartwell Agency developed the "Beyond College Prep: Continuous Learning, Community Collaboration, and Creativity" campaign to share the school's unique educational approach, including new intersession programs. The agency implemented this across all communications, from updated website graphics to direct mail, and oversaw a highly-attended news conference. The campaign by Chartwell Agency resulted in significant media coverage, enhanced admissions inquiries, and improved community relationships.

Keith Country Day School