Case Study: Highland Community College Brings Its President’s Report to Life with Chartwell Agency

Highland Community College reaches 2,000+ students with Chartwell Agency

Highland Community College, a public community college in Illinois, wanted to move beyond a traditional printed annual report to more effectively share its president's vision and recent accomplishments with its community. The challenge was to create a more engaging and inspiring way to communicate with students, donors, and district residents. Chartwell Agency was enlisted to develop this new approach.

Chartwell Agency created a multi-platform solution consisting of a president’s report video, a dedicated landing page, and a supporting print mailer. The video delivered the core narrative, which was then extended through the direct mail piece that drove traffic online. This strategy significantly increased the reach and lifespan of the message compared to a standard report. Chartwell Agency successfully helped the college leverage multiple mediums to celebrate its history and lay the groundwork for future support.

Highland Community College