Case Study: Highland Community College boosts prospective student engagement with Chartwell Agency’s dynamic viewbook

Highland Community College connects with prospective students with Chartwell Agency’s 12-page viewbook

Highland Community College sought to revitalize its student recruitment strategy and connect with prospective students seeking educational opportunities closer to home. The college partnered with Chartwell Agency to develop a compelling narrative that would resonate with this audience.

Chartwell Agency created a concise 12-page viewbook that captured the full HCC student experience, highlighting academic offerings, campus facilities, and affordability. The solution incorporated the "It's All Here" tagline, authentic photography, student testimonials, and personalized envelopes. This visually appealing piece drove potential students to explore the website, expanded the prospect pool, and resulted in heightened engagement from prospective students, paving the way for enhanced enrollment.

Highland Community College