Case Study: Chicago Rockford International Airport drives awareness and bookings for American Airlines Landline with Chartwell Agency

Chicago Rockford International Airport drives 3500+ conversions with Chartwell Agency

Chicago Rockford International Airport needed to build awareness and educate travelers on a new, unfamiliar ground-based transportation service, the American Airlines Landline, which connected its airport to Chicago O'Hare. Their challenge was to generate trust, explain the service model, and drive booking intent across the Northern Illinois and Southern Wisconsin region. To address this, they partnered with Chartwell Agency for a targeted digital marketing campaign.

Chartwell Agency implemented a multi-channel digital strategy using paid social campaigns, targeted email marketing, and SEM to educate the audience and drive conversions. The campaign was highly successful, generating over 425,000 social impressions and nearly 40,000 visits to the dedicated landing page. Most significantly, it drove over 3,500 conversions via the "Book Now" button, achieving more than a 200% growth in landing page activity and successfully launching the new service.

Chicago Rockford International Airport