Case Study: Chicago Rockford International Airport builds awareness and boosts ticket sales with Chartwell Agency's PR campaign

Chicago Rockford International Airport boosts ticket sales nearly 400% with Chartwell Agency

Chicago Rockford International Airport (RFD) partnered with Chartwell Agency to address the challenge of launching a new ground-to-air travel service with American Airlines Landline. The primary challenge was educating regional travelers on this unfamiliar service model, explaining how it worked, its value, and building trust to position RFD as an innovative transportation hub.

Chartwell Agency implemented a strategic PR campaign combining earned media, a press event, educational materials, and social media content to generate visibility and simplify the concept for travelers. The results were significant, including reaching over 555,000 people organically on social media and an average monthly earned media audience of 2 million. Most notably, ticket sales increased nearly 400% in less than five months, demonstrating strong market awareness and engagement for the new service.

Chicago Rockford International Airport