Case Study: Chicago Rockford International Airport boosts awareness and engagement with Chartwell Agency's social media campaign

Chicago Rockford International Airport boosts engagement to 2.23% with Chartwell Agency

The Chicago Rockford International Airport (RFD) faced the challenge of positioning itself as the preferred regional travel airport for the post-pandemic future after COVID-19 halted non-essential travel. The airport partnered with Chartwell Agency to create a hopeful marketing campaign that would engage potential travelers during a period of record social media traffic.

Chartwell Agency developed the "Getaways to Dream About" social media campaign, which used colorful and optimistic imagery to promote RFD's destinations. The campaign achieved an average engagement rate of 2.23%, more than double the industry average, and garnered over 325,000 unique visitors and 453,000 impressions. This award-winning effort by Chartwell helped RFD significantly outperform the national airline industry's passenger decline.

Chicago Rockford International Airport