Case Study: Catholic Diocese of Rockford achieves successful Catholic school consolidation and enrollment growth with Chartwell Agency

Catholic Diocese of Rockford launches new Catholic schools with Chartwell Agency and exceeds first-year enrollment projections

The Catholic Diocese of Rockford faced the challenge of consolidating several schools, a potentially emotional process for families with strong loyalties. They engaged Chartwell Agency to develop a marketing and communications strategy to ensure a transparent, inclusive process that would generate enthusiasm and enhance attendance for their Catholic schools.

Chartwell Agency implemented customized 12-month marketing plans for each region, developed key messaging, and provided message training to ensure consistency. They supported the rollout with press releases and multi-lingual marketing materials. As a result, two new schools, Pope St. John Paul II Catholic Academy and All Saints Catholic Academy, were successfully launched, both exceeding their first-year enrollment projections.

Catholic Diocese of Rockford