Case Study: CAMPUS USA Credit Union achieves growth and stronger member engagement with Chartwell Agency

CAMPUS USA Credit Union grows to 100,000+ members with Chartwell Agency

CAMPUS USA Credit Union, a not-for-profit financial institution serving over 100,000 members, sought to expand its membership and reinforce its visibility as the country began recovering from the COVID-19 pandemic. They partnered with Chartwell Agency to develop forward-looking marketing communications that conveyed the unique benefits of credit union membership and would ultimately help generate income.

Chartwell Agency developed several campaigns promoting various CAMPUS USA products, using light-hearted, upbeat imagery with a message of "freedom" to capture the anticipation of a return to a carefree lifestyle. The solution included digital and social ads, direct mail, regional publications, and in-branch materials. As a result of this partnership, CAMPUS USA thrived despite economic challenges and credited Chartwell's expertise in credit union marketing and creativity as instrumental in their growth, which included plans to open two new locations in 2021.

CAMPUS USA Credit Union