Case Study: Boone County Transit strengthens community connections with Chartwell Agency's rebrand and marketing strategy

Boone County Transit boosts community engagement with Chartwell Agency's 12-month rebrand plan

Boone County Transit, a public transportation service in Illinois, approached Chartwell Agency for a rebrand. Their challenge was to realign their image with their audience, enhance program awareness, and instill community pride.

Chartwell Agency implemented a comprehensive solution that began with stakeholder messaging meetings and rider research. They then crafted a new visual identity, including a logo and business stationery, and developed a detailed 12-month marketing plan. The rebranding initiative successfully fostered a greater sense of community pride and engagement, receiving positive feedback for its relatable design. Chartwell Agency's work provided a strategic roadmap for BCT's sustained growth and solidified its position as an essential community resource.

Boone County Transit