Case Study: BioForward Wisconsin strengthens its biohealth reputation with Chartwell Agency

BioForward Wisconsin drives 50 million ad impressions with Chartwell Agency

BioForward Wisconsin, an organization representing over 220 biohealth member organizations, faced the challenge of enhancing the reputation of Wisconsin's biohealth industry to address talent attraction, acquisition, and retention. To help fulfill this mission, the organization engaged Chartwell Agency for assistance with content creation, marketing, and reputation management.

Chartwell Agency implemented a multi-faceted solution that included developing blog content and member profiles, creating a dedicated talent initiative landing page, executing a public relations strategy, and running targeted digital ad campaigns. These efforts successfully positioned Wisconsin as a biohealth powerhouse, generating over 50 million ad impressions and driving 300,000 sessions to the landing page. Chartwell Agency's work significantly increased national brand awareness and supported member goals for talent acquisition and economic investment.

BioForward Wisconsin