Case Study: Anderson Japanese Gardens achieves record attendance with Chartwell Agency

Anderson Japanese Gardens boosts attendance to 100,000 with Chartwell Agency

Anderson Japanese Gardens, a nonprofit garden in Rockford, Illinois, sought to increase its visitor numbers and expand its audience beyond its immediate region. They partnered with Chartwell Agency for support with a multi-channel marketing campaign to achieve this growth.

Chartwell Agency implemented an integrated strategy using digital ads, social media, CTV, targeted emails, outdoor billboards, and media outreach. This solution drove record-breaking seasonal attendance of 100,000 visitors. The campaign also achieved a 174.73% increase in social media visits and a 254.55% growth in new followers, successfully establishing Anderson Japanese Gardens as a premier regional destination.

Anderson Japanese Gardens