Case Study: Trainerize achieves a premium valuation with ChartMogul

Trainerize earns a premium ARR valuation with ChartMogul

Trainerize, a B2B SaaS company for fitness professionals, scaled a high-volume, low-ARPA subscription business but struggled to gain clear visibility into key metrics like churn and cohort performance. Their challenge was to make their growth defensible and predictable to confidently run the business and eventually prepare for an acquisition. They turned to ChartMogul for its subscription analytics platform to move beyond unscalable spreadsheets.

Using ChartMogul as their operating system, Trainerize gained daily insight into MRR, churn, and retention, allowing them to forecast accurately and optimize based on clear data. This enabled them to build a defensible story around critical SaaS metrics like Net Revenue Retention and LTV:CAC by cohort. The results were a CAC payback under four months and, ultimately, a premium valuation when they sold the business in 2020, which the CEO credits ChartMogul for making possible through airtight, explainable numbers.

Trainerize