Case Study: PieSync boosts expansion MRR and increases revenue per trial by 30% with ChartMogul

PieSync Keeps a Pulse on Performance with ChartMogul

PieSync helps companies keep customer data synced across cloud apps with two‑way integrations. As a data‑driven startup without a sales team, they needed continuous, granular insight into which of their 160+ integrations and marketing efforts drove signups, how pricing affected trial‑to‑paid conversion and retention, and what activities were moving net‑new MRR.

By adopting ChartMogul, PieSync breaks MRR into new/expansion/contraction/churn, uses cohort reports and custom segments (enriched via Clearbit and Stripe) to evaluate partners and industries, and runs pricing experiments while tracking average revenue per trial. The result: rapid identification of high‑value partners, better upsell targeting and churn diagnosis, company‑wide visibility into KPIs, and pricing changes that drove more than a 30% increase in revenue per trial in some cases.

PieSync

Ruben Camerlynck

Head of Growth