Case Study: Meditopia achieves 500% growth in active subscribers with ChartMogul

Meditopia Grew Active Subscribers 500% by Tweaking Its Monetization Strategy

Meditopia is a Berlin- and Istanbul-based mental wellness platform offering 400+ mindfulness and sleep sessions in six languages to over 4.5 million users. As a freemium subscription business, the 20+ person team struggled to unify analytics across web, iOS and Android, measure cohort retention, churn and conversion by market, and keep data secure without hiring a full-time analyst or building an in-house tool.

By integrating ChartMogul the team gained a single, secure dashboard for KPIs (active users, MRR, conversion, trials and churn forecasts), enabling cohort analysis, A/B test validation and market-specific pricing decisions. Those insights helped Meditopia optimize monetization while preserving reach — growing active subscribers more than 5x (500%) and improving sustainable, data-driven growth.

Meditopia

Berk Yilmaz

Chief Executive Officer