Case Study: Kitchn achieves clearer subscription visibility and faster PLG growth with ChartMogul

Kitchn adds 80 self-serve customers in 5 months with ChartMogul

Kitchn, a SaaS company providing paid social automation software, faced a challenge when it expanded its business from annual contracts to a self-serve model. The faster pace of customer sign-ups, upgrades, and churn made it impossible to track key metrics like MRR and retention using spreadsheets and Stripe data alone. They needed a unified view of subscription health to operate effectively. This led them to implement ChartMogul for subscription analytics.

By centralizing their data in ChartMogul, Kitchn gained immediate clarity into retention, cohort behavior, and geographic trends, uncovering new markets. The solution evolved into using ChartMogul CRM to build workflows around subscription status, enabling sales and customer success to act on accurate data. The result was sharper customer segmentation and a unified system for managing trials, renewals, and communications, all centered on a single source of subscription truth.

Kitchn