Case Study: Livestorm achieves deeper churn insights and halves reporting time with ChartMogul

How we use ChartMogul at Livestorm

Livestorm is a modern webinar and live-session platform that launched in 2016 and now serves hundreds of customers from startups to enterprises. As the product scaled, the team struggled with outdated, siloed webinar tooling and found that high-level metrics like MRR hid important signals — especially around churn and customer behavior — making it hard to drive informed product and go-to-market decisions.

By integrating ChartMogul, Livestorm added custom tags, cohort analysis, and MRR movement tracking to segment users, classify churn reasons, and exclude temporarily paused accounts. The result was clearer, actionable insights that influenced product changes and strategy, plus major time savings in reporting — cutting monthly investor report preparation time in half and streamlining weekly metric reviews.

Livestorm

Gilles Bertaux

Co-Founder and Chief Executive Officer