Case Study: Ruler Analytics achieves closed-loop marketing and revenue attribution with ChartMogul

How Ruler Analytics uses ChartMogul to close the loop between marketing and customer revenue

Ruler Analytics faced a common marketing challenge: they could show traffic and leads but not reliably prove which campaigns drove actual revenue. To close this gap and meet C-suite expectations for revenue accountability, they built a closed-loop marketing approach using ChartMogul alongside integrations like Pipedrive, Clearbit, Zapier and Stripe to capture visitor-level attribution and link leads to sales.

By automatically passing enriched lead and payment data into ChartMogul (using custom attributes), Ruler can attribute monthly revenue, LTV and churn back to specific campaigns, keywords, sectors and salespeople. The result: marketing shifted from a cost centre to a revenue driver, faster MRR growth (2.5x acceleration in a recent period), clearer sales incentives, geographic and sector targeting improvements, and board-ready ROI reporting that proves marketing’s impact.

Ruler Analytics

Ian Leadbetter

Director