Case Study: Resource Guru achieves pricing optimization and clearer revenue insights with ChartMogul

How Resource Guru uses Segmentation to optimize pricing

Resource Guru is a scheduling app used by teams and organizations worldwide to book people, rooms and equipment more efficiently, saving time and money for customers like Publicis and ASOS. As the business scaled they struggled with manual spreadsheets and unclear SaaS metrics—making it hard to allocate marketing spend and evaluate whether their banded user-pricing model was fair or driving customers to stay at plan limits.

By feeding billing data into ChartMogul (with Recurly webhooks) and using segmentation and custom plan groups, Resource Guru got always-up-to-date metrics and visualized customer behavior. That analysis confirmed customers were bunching at plan limits, so they switched to a simple price-per-user model and introduced annual plans; the change was validated by the data, reduced manual reporting, and makes future pricing experiments straightforward.

Resource Guru

Percy Stilwell

Co-founder