Case Study: Marvel eliminates spreadsheet revenue tracking and gains clear MRR insights with ChartMogul

How Marvel killed revenue-tracking spreadsheets with ChartMogul

Marvel is a UK-based prototyping and collaboration tool (founded in 2013) that lets designers turn files into interactive, shareable prototypes updated in real time via Dropbox. Despite rapid growth—100,000 users and 10,000 new signups a month—and a successful freemium/subscription model, the team outgrew their existing analytics and was spending too much time manually pulling revenue data from Stripe, back-end systems and spreadsheets.

They switched to ChartMogul for one-click subscription analytics, getting MRR, churn, retention, CLTV, multi-currency support, geo-mapping and cohort analysis with minimal setup and hands-on support. The result: far less manual work, faster investor reporting, clearer insights into plan performance and churn, and more time for the founders to focus on product and growth.

Marvel

Murat Mutlu

Co-Founder and Product Designer