Case Study: Instapage achieves lower churn and upmarket growth with ChartMogul

How Instapage is using ChartMogul to move upmarket

Instapage is a post-click optimization platform used by brands like Unilever and HelloFresh; the 180-person company is focused on moving upmarket while balancing long-term performance and near-term opportunities. CEO Tyson Quick needed a way to monitor financial health, track key SaaS metrics (especially gross churn, ARPA and LTV), set revenue targets and run experiments to inform pricing and product decisions.

Instapage adopted ChartMogul for real‑time reporting, Targets and cohort analysis, giving the CEO and CFO visibility into retention, lifetime value and churn. Cohort insights revealed one plan with much higher retention, prompting a pricing experiment (consolidating self‑service plans to that option plus enterprise) that reduced churn on the plan to about one-third of the previous rate; Tyson estimates ChartMogul has returned five to ten times its cost.

Instapage

Tyson Quick

Founder & Chief Executive Officer