Case Study: Infogram achieves better retention and lower churn with ChartMogul

How Infogr.am uses data to increase retention and reduce churn

Infogram, a web-based data visualization company serving a freemium subscription model, was struggling to understand retention, churn, and revenue performance once it grew beyond a million users. Before ChartMogul, the team relied on monthly Excel dashboards, which made it difficult to track key subscription metrics or quickly spot problem areas.

ChartMogul provided Infogram with one-click subscription analytics and real-time visibility into MRR, churn, retention, customer lifetime value, and cohort analysis. The implementation was fast and easy, and it helped the team save time on manual reporting, reduce errors, and identify successful marketing, sales, and product efforts much faster.

Infogram

Lauris Lietavietis

Head of Sales