Case Study: GetSocial exposes Dark Social and unlocks hidden referral insights with ChartMogul

How GetSocial is exposing the “Private Share”

GetSocial helps marketers expose “Dark Social” — the private, mobile shares (WhatsApp, SMS, Slack, copy‑paste links) that analytics tools often mislabel as direct traffic and which hide true referral and virality patterns. Founded in Lisbon as a share‑tool startup, the company pivoted after discovering that roughly 80% of sharing happens off‑button, leaving marketers unable to see how content actually travels or converts.

GetSocial built social‑sharing analytics that tracks copy‑and‑pasted and mobile browser shares, added messaging‑app widgets and a 14‑tool product suite to map how shares drive traffic and conversions. Today the platform is on about 81,000 sites, including major brands, and has helped the team plan paid acquisition and reduce churn—using ChartMogul they cut churn in key segments from ~12% to 0.5% and from 6% to −4%—giving marketers clearer data to guide promotion, budgeting and automated distribution.

GetSocial

João Romão

CEO