Case Study: GymForLess achieves 30% churn reduction and enhanced services with ChartMogul

GymForLess Uses ChartMogul to Reduce Churn, Enhance Services

GymForLess is a Spanish desktop and mobile marketplace with over 200,000 users that moved from one-off daily passes to subscription plans to secure more predictable revenue. That shift brought complexity: the team needed real-time visibility into churn, retention, lifetime value and revenue per user across multiple plans and thousands of gym partnerships, but their Excel-based analytics couldn’t keep up.

By adopting ChartMogul to track MRR, churn, retention and LTV with easy segmentation and data export, GymForLess gained the insights needed to optimize pricing and product features. They launched a Rewards program (points that can reduce renewals by up to €10), cutting churn by 15%, then used cohort analysis to add Friend Pass and personalized Training Plan features, shaving off another 15% in churn and improving overall plan profitability.

GymForLess

Valeriia Stepanova

Marketing Manager