Case Study: Typeform achieves clearer revenue and churn insights with ChartMogul

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Typeform, a fast-growing startup where team members juggle business development, marketing, and growth work, needed a clear way to monitor key company health metrics like revenue, churn, user growth, and plan activity. The team used ChartMogul to keep an always-up-to-date view of performance and to assess whether company actions were having the desired impact.

With ChartMogul, Typeform gained flexible revenue and churn reporting, easy breakdowns by plan, and instant cohort analysis that had previously taken about a day each quarter to build in Excel. ChartMogul made KPI reporting practically effortless and helped Typeform track critical metrics daily, improving visibility into upgrades, downgrades, reactivations, and churn.

Typeform

David Apple

Head of Customer Success