Case Study: RocketMiles achieves real-time KPI visibility and improved marketing attribution with Chartio

RocketMiles - Customer Case Study

Rocketmiles is a hotel-booking startup that rewards customers with airline miles. Facing high customer-acquisition costs and tight margins from launch, the company needed rigorous KPI tracking to predict repeat purchase behavior, support early fundraising, and address marketing attribution limitations since Google Analytics couldn’t be joined directly to their database.

They adopted Chartio, connecting MySQL and Google Analytics and storing GA tracking data in their database to enable cross-source analysis. Interactive dashboards (including wall-mounted views), real-time data on partner calls, and Chartio’s formulas empowered nontechnical team members, helped optimize conversion by market/cohort/price/star rating, improved marketing spend decisions, and became central to operations and fundraising.

RocketMiles