Case Study: Reddit achieves increased sales and democratized data access with Chartio

Reddit - Customer Case Study

Reddit, one of the world’s largest online communities, needed to turn terabytes of user-generated data into actionable insights without bogging down its data team with repetitive ad-hoc requests. The company sought a low-cost, scalable, easy-to-use visualization tool that could connect to its stack (MySQL, Google Analytics/BigQuery, Hive, S3, etc.) and empower non-technical teams to explore engagement and user interaction data independently.

Chartio provided a drag-and-drop, low-barrier solution that blended multiple data sources and let teams build shareable dashboards and real-time queries (e.g., sentiment, location, brand mentions in comment threads via BigQuery). Sales used these dashboards to illustrate advertising opportunities, driving a dramatic increase in sales, while the data team was freed to focus on deeper analysis and the whole company gained self-service analytics for faster discoveries.

Reddit

Justin Bassett

Data Analyst