Case Study: Prezi achieves data-driven, real-time UX decisions with Chartio

Making UX Decisions Based on Data

Prezi, a virtual whiteboard that turns presentations into interactive conversations, needed a better way to make UX decisions from real user behavior. Researchers like Zsuzsa relied on interviews and usability tests that didn’t represent the whole user base, and their previous analytics workflow required exports and scripts that slowed down insight gathering.

By adopting Chartio, Prezi’s UX team built shared, real-time dashboards that pull data directly from the source, monitor A/B tests, and apply standardized metrics. The result: faster, more efficient analysis, greater team visibility and accountability, and clearer, data-driven decisions that help validate features and improve the user experience.

Prezi

Zsuzsa Kovacs

User Experience Researcher