Case Study: Helpling achieves increased customer acquisitions and real-time KPI tracking with Chartio

Increasing Customer Acquisitions Through Data Discovery

Helpling is a UK mobile app that connects busy professionals with vetted home cleaners. After investing in a BI tool that was clunky, underused and produced opaque reports, the team couldn’t reliably track KPIs or get value from their growing data, so they needed a more user-friendly solution that any team—Operations, Marketing, Product—could use.

Helpling switched to Chartio and saw immediate adoption across the company; non-technical users now run and filter live reports daily (e.g., real-time call metrics for Customer Service) without SQL. Marketing blended Heroku data with Google Analytics in Chartio to discover that 16% of monthly customer acquisitions came from a specific affiliate promo and scaled the program, resulting in faster, confident decision-making and improved KPI tracking.

Helpling

Nicolas de Luis

Head of Operations