Case Study: Motorsport.com achieves 30x faster reporting and self-serve analytics with Chartio

Driving Data Literacy with Self-Serve Analytics at Motorsport

Motorsport.com, a global online motorsport media group with 450+ employees and more than 40 publications in 17 languages, was struggling with a fragmented, manual analytics process. Teams manually pulled data into Excel for high-level summaries, a time-consuming and error-prone workflow that prevented non-technical staff—like the Digital Marketing Director—from easily building the reports and charts they needed.

By deploying Panoply as a managed, self-optimizing warehouse and Chartio as a self-serve BI layer, Motorsport connected dozens of data sources in hours and enabled non-data scientists to blend and visualize data quickly. The switch automated monthly reporting (reducing a 15-day manual task to minutes for a 30x time savings), drove company-wide adoption across marketing, product and editorial teams, and produced dashboards that surface top-performing stories and topics so editors can make data-driven content decisions.

Motorsport.com

Audren de Valbray

Business Manager