Case Study: Optimizely achieves company-wide data-driven insights and product adoption tracking with Chartio

Chartio Helps Optimizely Gain Insights on User Engagement

Optimizely is a leading experience-optimization platform used by thousands of customers for A/B and multivariate testing. They struggled to track key business and product metrics—relying on Excel, Salesforce reports, and Zendesk—so they lacked a single source of truth and couldn’t easily measure adoption of new products and features.

Optimizely built a centralized data warehouse and adopted Chartio as the visualization layer, enabling immediate insights into user engagement (including API adoption and method-level usage) and the creation of a Platinum client dashboard for account and support teams. After a company-wide rollout and training, Chartio usage grew to 50% of employees across San Francisco and Amsterdam in seven months, with ongoing dashboard development and a more data-driven organization.

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